Provided Batteries Plus is on a mission in 2023. The quest is all about enhancing the customer experience by reinventing the online shopping experience, fostering deeper relationships with customers and boosting e-commerce operations with the goal of being the leading omnichannel retailer in the industry. No small task for any retailer, even one that’s been around for a while and achieved groundbreaking milestones in 2022. Now boasting 700-plus stores nationwide, most of which are franchises, Batteries Plus opened as one store in Green Bay, Wisconsin just about 25 years ago. Headquartered in Hartland, Wisconsin, the company sells much more than batteries. It also offers key fobs, light bulbs and phone repair services as well as key replacement and key cutting services. Last year saw the brand achieving double-digit commercial sales growth and its commercial sales are expected to break even more records in 2023, according to a company press release. The digital transformation strategy, which kicked off in early 2022 with the hiring of Derek Detenber, chief marketing and merchandising officer, and Aaron Bundschuh, stepping into the newly-created chief digital officer role in November, will depend a great deal on collecting and analyzing consumer data and will showcase how […]
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