Banking on transformation to drive long-term success

digital transformation Chair of National Australia Bank Phil Chronican tells Professor Misiek Piskorski how digital transformation has brought the bank closer to consumers – and why a company’s ESG ambitions should always be aligned… Chair of National Australia Bank Phil Chronican tells Professor Misiek Piskorski how digital transformation has brought the bank closer to consumers – and why a company’s ESG ambitions should always be aligned with its long-term interests. National Australia Bank is in the middle of what Phil Chronican describes as “the second generation of digital transformation” and is earning new revenue thanks to its enhanced digital capability. The first generation of the bank’s digital transformation involved digitizing some of its customer-facing processes. However, lying under that digital façade were reams of paper-based and batch processes which delayed progress on its overall transformation. “You can only digitize the front end to the extent that the back end supports that,” Chronican told Misiek Piskorski , Professor of Digital Strategy, Analytics and Innovation and Dean of Asia and Oceania at IMD. “What we’re now seeing is a much deeper thinking through of how to digitize end-to-end.” Banks initially started digitizing their operations as a cost reduction strategy, then saw […]

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