Like many other sectors, the automotive industry faces the intersection of digital transformation and traditional human service. While technology offers unprecedented opportunities for efficiency and convenience, it risks creating distance between dealerships and customers. Striking the right balance between technology and personalized service will set dealerships apart, foster loyalty, and sustain business growth. In my soon-to-be-released book, All Business is Personal , I spotlight a consulting client of mine: One Medical. After fifteen years of revolutionizing primary care delivery by innovating technologies that elevate patient care, this MedTech start-up gained Amazon’s attention. In 2023, the online retailer purchased One Medical for roughly 4 billion dollars. One Medical’s success demonstrates that customer experience transformations begin by profoundly understanding and meeting customers’ needs. This is especially true within the automotive industry, where vehicle purchases are not merely transactions but significant, often emotionally charged experiences. Borrowing from Amazon One Medical, let’s consider a few strategies for maintaining a balanced, customer-centric approach that leverages human interaction and innovative technology. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Use Technology to Enhance Human Interactions When done well, today’s automotive sales process leverages advanced digital […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
