Partnership aims to revolutionize banking with seamless, scalable, and next-generation customer experiences. December 3rd, 2024 By African Business This article is sponsored by Backbase Backbase, the global leader in Engagement Banking , announces its strategic partnership with Seven , a consulting firm and integrator of digital and AI solutions based in Morocco. This collaboration brings together Backbase’s Engagement Banking Platform, with Seven’s deep expertise in digital transformation in banking, setting a new standard for innovation and customer experience across financial institutions in Africa and the Middle East. Recognized for its role in transforming digital banking services, Backbase empowers banks to deliver tailored, seamless experiences for their customers, driving increased digital adoption and engagement, while enabling banks to reduce tech debt and improve operational efficiency. Through this partnership with Seven, Backbase aims to further extend its reach and impact in the region, leveraging local knowledge and technical expertise to deploy next-generation banking solutions. Regional empowerment through innovation Seven, known for its strategic approach to digital transformation, data strategy, and product innovation, complements Backbase’s mission to reinvent banking. Together, they will provide financial institutions with the tools and strategies needed to navigate the complexities of digital transformation, tailored to their unique […]