Aware Unveils Context API to Unify CIOs’ Digital Transformation Initiatives for Unlocking Innovation and Top-line Growth

The world’s top brands using Aware’s Contextual Intelligence Platform and Context API unify disconnected operational data from enterprise workflows, communication platforms, cloud data platforms and customer journeys for a single pane of glass into the business. COLUMBUS, Ohio, Feb. 1, 2023 /PRNewswire/ — Aware , the leader in contextual intelligence, today unveiled the industry’s first Context API providing developers with access to the platform’s rich strategic, organizational and risk intelligence to transform the employee and customer experience. A recent IDC report indicated that 85% of organizations that take actions to improve employee experience and increase employee engagement deliver a better customer experience, higher customer satisfaction, and higher revenues. But legacy systems lack an intelligent data fabric to understand "context at scale", a necessity for streamlining real-time decisions. Compounding the problem is the proliferation of hybrid work environments which has resulted in an exponential growth of unstructured data sets that existing systems simply can’t manage. Today, companies operating without connectivity, context and certainty lack the ability to answer the "why" when facing real-time decisions impacting the employee experience. "Delivering the perfect customer experience is viewed as the holy grail to accelerate top-line growth. An exceptional customer experience begins with the […]

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