Chris Lowndes and Barry Maybank share why digital twins and service-centric business models could be the answer to the ever-evolving challenges facing the manufacturing industry Recessionary headwinds, energy costs and sustainability – these are three key challenges facing today’s manufacturers, according to Avanade’s senior director of Industry X and digital twin lead Chris Lowndes, and Barry Maybank, senior director for manufacturing advisory in UK, Ireland and Europe. “Manufacturers continue to strive for a competitive advantage and new revenue streams, with an increasing need for resilience and optimisation in operations,” says Maybank. “At Avanade and Microsoft, we are seeing increasing demand from our manufacturing clients for help, advice and solutions across these key areas.” According to Maybank, these clients are looking to increase quality, speed and efficiencies in production processes; drive greater agility and resilience to respond to crises and changing demands; develop more sustainable manufacturing, with a drive to net zero; and upskill workforces. “There is now a unanimous understanding from IT, business and operations teams that digital tools, technologies and information are key to transforming manufacturing and meeting these needs,” says Maybank. “We help our customers with practical advice that builds on the digitalisation that we saw accelerate […]
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