Automation and Digital Transformation: The Key to Unlocking Hotel Sales Profits and Productivity — Source: Parclane Sometimes in life, we come across a perfect pairing. Perhaps it’s a delicious, full-bodied red wine served with a perfectly cooked flank steak. Maybe it’s the partner whose organizational expertise helps balance out and structure your creative inspirations and passions. Or, in the world of hospitality, it may be the system that was created with a singular, impactful purpose: to supercharge the functionality of a hotel or venue’s sales and catering system. When we look at the traditional hospitality technology stack, we can identify three core areas of business: revenue management (the RMS), property management (the PMS), and sales and catering system (S&C). These pillars, and the platforms created to champion them, are integral to the success of any hotel or venue. But should we view these platforms as all-encompassing, siloed solutions? Or are hotels far too often overlooking the potential for a perfect pairing; a sales and catering platform paired with a dedicated marketing automation platform? The hotel industry, unlike most others, has largely failed to adopt marketing automation – in other words, the software that assists marketers with customer segmentation, customer […]
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