Cofounder and CEO of FitPeo Inc., an initiative to provide better preventive care to those who need it the most. getty We’ve seen no shortage of impressive technological developments over the last few decades. However, few are more exciting or have more potential to transform life as we know it than machine learning (ML). Machine learning is a branch of artificial intelligence that describes applications that learn and improve from experience without being explicitly programmed, and machine learning now accounts for the biggest share of AI funding . Machines that get smarter over time might seem like science fiction, but it’s a reality. And in today’s fast-paced and fiercely competitive world, ML can be the difference between stagnating or racing ahead of competitors. At FitPeo, we leverage machine learning throughout several areas of our business. Based on our experience, let’s look at how entrepreneurs can use machine learning to help their businesses as well. 1. Leveraging Consumer Data For Better Insights Companies today collect vast amounts of customer data. This includes basic data like email addresses, IP addresses, age, gender and so on. But it also includes interaction data like website visits, user flow, engagement (post likes, shares, replies), […]
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