USC has become the first brand within Frasers Group to transition to its overhauled digital platform in the UK, built using MACH principles on a commercetools-based architecture. In a LinkedIn post, Frasers Group , which is best known for its Sports Direct brand, said: “The new site focuses on delivering a consumer centric experience for shoppers, featuring hyper-personalisation and best-in-class product discoverability.” “We are building one of the most modern and advanced e-commerce ecosystems in retail that not only future-proofs the business but delivers an unmatched shopping experience for consumers.” In a LinkedIn post, David Clark, Chief Customer Officer at Frasers Group, added: “It’s an important milestone in our digital transformation journey as the first UK fascia to be built not only on the new tech, but in a truly customer centric, product driven way.” “This allows us to build great experiences for our customers, and also gives our digital teams the best tools to do their jobs due to our strategic partnerships with Algolia, Amplience, Optimizely, Emarsys, XCM, commercetools. Well done to all involved. There’s more to come very soon. We’re building the future of retail.” New research commercetools this week published a report analysing insights on the […]
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