Premier League soccer giants Arsenal have entered into a technological partnership with NTT Data in a bid to transform their fan engagement activities. Contract: NTT Data becomes Arsenal’s official digital transformation partner in multi-year deal Tech firm will provide data analytics tools, machine learning capabilities and real-time data integrations to enhance club’s fan-facing digital operations Partnership will deliver more personalised content and experience for Arsenal fans Context: Arsenal are one of the biggest soccer clubs in the world, with their on-field success in the 1990s and the global appeal of the Premier League helping to cultivate an international fanbase. This deal will help the Gunners tailor their digital offering for fans in the UK and around the world, driving engagement and unlocking new monetisation options, such as exclusive offers and promotions. These digital capabilities will also add value to Arsenal’s agreements with commercial partners who will be able to benefit from targeted access to highly engaged fans. NTT Data is Arsenal’s first official digital transformation partner, though its has collaborated with other technology and IT firms in the past. NTT Data already works with the IndyCar motorsport series in the US and golf’s Open Championship, where it has deployed […]
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