Overview Digital transformation, sustainability, and cybersecurity were the major themes at the 27th annual ARC Advisory Group Industry Forum in Orlando from Feb. 6-9. With approximately 900 attendees, the Forum featured dozens of end user case studies and presentations, many workshops, panel discussion sessions and networking opportunities. A key takeaway from the week is that while the COVID pandemic was a sufficient impetus for many end users to begin their journeys into digital transformation, the impact of increasing sustainability and ESG-related business requirements are providing end users with even more of an incentive to pursue these programs. Many end users, however, have embarked on digital transformation projects only to find that they lose momentum for a variety of reasons, but most often due to inability to scale. Forging a Successful Digitalization Strategy Tuesday’s keynote sessions focused on the advancement of digitalization strategies and some of the issues surrounding recent lack of momentum in digitalization projects. Allen Pertuit, vice president of downstream projects at Shell, discussed Shell’s transformation from a conventional integrated oil and gas company to a diversified energy company. Gabriel Gonzalez-Alonso, senior vice president and head of corporate development at ZF Group, spoke about his company’s journey to […]