Taking a bite out of digital search and advertising, Apple maps its new strategy with Apple Business … [+] AFP via Getty Images The tool that Apple quietly rolled out just last month, Apple Business Connect , resets the digital advertising chess board, even if it’s not top of mind with most digital ad executives. Whether you are a CMO marketing a nationwide chain with multiple outlets or a standalone small business hoping to increase your visibility and sales, you’ll have to think about integrating this new, or rather renewed, tool. Ostensibly, its messaging whispers, is there to “help people find your small business across Apple.” But it’s as much aimed at national big businesses as it is as any small ones. Just as Apple over the last few years has made its walled garden more impermeable than ever , as it increased its ability to segregate data only it could collect, it has built a dataset that is unsurpassed by that of any other company in the world. This newest phase of skirting other search platforms and cozying up to nationwide and small businesses, brick-and-mortar ones that want to be featured with more differentiation in its Maps, shifts […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
