getty It might seem surprising, but in 2023, the online consumer is more mysterious than ever. A shift toward data privacy has made buying journeys opaque and diminished the effectiveness of analytics and personalization tools. How can online vendors adjust to this new reality? Three Layers Of Online Anonymity For years, sellers have amassed troves of data about shoppers, tracking every interaction over weeks and months and using third-party data providers to enrich their CRM lists with more granular demographic details. But changes in the data privacy landscape threaten to nullify these investments as user-level tracking faces a new set of hurdles. Regulations and changing consumer behavior have combined to create an environment where collecting data about a specific shopper is more challenging than ever, leading to a growing number of online visitors who remain unidentifiable. In this context, it’s important to distinguish between three different types of online anonymity: • Not Logged In: These are shoppers who are using guest checkout options, or delaying their sign-in (or sign-up) until the very last moment. According to different estimates, over 85% of online shoppers will stay logged out for the duration of their session. In these cases, the user remains […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
