Attendees gather at the Amazon booth during the 2023 CES event in Las Vegas on Jan. 5, 2023. Throughout 2022, the insurtech sector experienced a fundraising paradigm shift from "growth at all costs" to a greater operational focus on sustainability, responsible growth, and even more importantly, toward a clear path to profitability. It was an important market correction, but the shift has been challenging for both public and private insurtechs, resulting in reduced share prices, pulled IPOs and strategic employee layoffs. Now, at the start of 2023, the insurance industry is abuzz with speculation over the fate of insurtechs and the impact on continued digital transformation. Without insurtechs pushing traditional carriers to apply new technologies to remain competitive and profitable, will innovation slow?