Smart retailers are using shoppers’ obsession with free shipping to their advantage, driving more and bigger orders. Most Americans won’t buy something online unless shipping is free, according to a new study. Free shipping is never really free, and retailers devise clever ways to cover the cost. Raising prices or pushing us to buy more — retailers cover shipping one way or another, experts say. Sign up for our newsletter for the latest tech news and scoops — delivered daily to your inbox. Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy . Americans’ addiction to free shipping is getting worse. And while it may feel like a bargain, shipping experts say it most likely ends up being quite the opposite. According to new data from shipping technology firm Shippo, 62% of Americans refuse to buy something online without free shipping. In 2020, that number was 40% — evidence that our addiction to free shipping is only intensifying. "It’s […]
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