New York CNN — AMC Theaters is changing the way it charges for seats. America’s largest movie chain announced that the prices of a ticket will now be based on seat location, meaning seats in the front will be cheaper while more desirable seats in the middle will now cost more. The ticket pricing initiative, called Sightline at AMC, will roll out at all of its roughly 1,000 movie theaters by the end of the year. Regal Cinemas is closing 39 more movie theaters. See the list Three pricing tiers will soon be offered. For example, the highest-end “Preferred” tier are in the middle of the theaters and will be priced at a “slight premium” compared to its “Standard” tier, which the theater chains says will remain the most common choice and will be sold for the “traditional cost of a ticket.” The third tier is called “Value,” which are seats in the front row of theaters and will cost less than than its “Standard” tier. “Sightline at AMC more closely aligns AMC’s seat pricing approach to that of many other entertainment venues, offering experience-based pricing and another way for moviegoers to find value at the movies,” said Eliot […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
