Photographer: Stephanie Keith/Bloomberg Businesses that rely on Amazon.com Inc. to sell their goods are beginning to band together against the e-commerce retail behemoth. A trio of well-connected antitrust advocates on Thursday launched the Responsible Online Commerce Coalition, which represents a group of small businesses and large brands that will push for the US government to pare back Amazon’s power over the online shopping ecosystem. “We believe Amazon’s been given a pass to a large extent,” said Damien Geradin, one of the advocates spearheading the coalition. He’s a founding partner with Geradin Partners , an antitrust law firm that specializes in opposing large tech companies and other corporations. The group will help solidify political power among companies that have struggled due to Amazon’s actions, proponents say. Amanda Lewis, a coalition co-founder and former staffer with the House Judiciary Committee ’s antitrust panel, said that the Responsible Online Commerce Coalition will work to bring its stories directly to policy makers overseeing the tech companies. “I found that policy makers were moved much more by a small business owner telling their story than five touches from an Amazon lobbyist,” said Lewis, who helped to lead the House Judiciary Committee’s work on Amazon […]