Alliance Bank clinching Gold in the “Excellence in Marketing Transformation” category at the Marketing Excellence Awards 2023. KUALA LUMPUR: Alliance Bank Malaysia Bhd has recently bagged 12 awards for its digital transformation and environmental, social and governance (ESG) initiatives, affirming the success of its Acceler8 transformation strategy. At the recently concluded Marketing Excellence Awards 2023, which recognises outstanding works in the marketing industry and is evaluated by an independent panel of industry leaders and senior marketers, Alliance Bank secured three gold, one silver, and three bronze awards. In a statement today, Alliance Bank said its entries garnered wins in categories such as Excellence in MarketingTransformation (gold medal), Excellence in B2B Marketing (gold and bronze medals), Excellence in Mobile Marketing (gold and bronze medals), Excellence in Digital Marketing (silver medal) as well as Excellence in CSR/Cause Marketing (bronze medal). As part of its marketing transformation, the bank said it implemented multi-pronged strategies focusing on "outcomes and performance-based” approaches where the team optimised spend for digital acquisition activities and invested in digital application development for seamless customer acquisition. "Over the past two years, digital customer acquisition has surged and now accounts for approximately 50 per cent of new business,” it said. […]
Alliance Bank wins 12 awards for its digital transformation, ESG initiatives
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