Many companies fail to create lasting value from their technology investments. At Sigli , we help companies navigate the complexities of digital transformation. We’ve seen many corporate leaders struggle to achieve long-term results. All too often, they fall into the extremes of short-term hype cycles: eager adoption followed by disillusionment. The result? Wasted resources and lost opportunities. Sustainable change and lasting competitive advantage are possible. However, they require both a mindset shift and a strategic pivot. What is digital transformation? Confusion and disagreement about “digital transformation” are common in the corporate world. That’s why it’s important to begin with an accurate definition. We speak to some of the world’s leading tech thinkers for our regular Innovantage podcast . In a recent episode, Dr Stijn Viaene of Vlerick Business School provided a definition that perfectly encapsulates our view at Sigli: Digital transformation is a strategic response to turbulence in the environment of the organisation, turbulence, driven in large part by immense advances in digital technologies. Fundamentally, digital transformation is a strategic way of responding to the “threat of not surviving” and the “opportunity of thriving.” This definition is so powerful because it lays the groundwork for the two core ingredients […]