Robert Oliver sold his first Amazon business, The Genius Brand, for eight figures, and is now … [+] Top Shelf Grind Entrepreneurial intuition came in quite handy for Robert Oliver when he was fresh out of college in 2014. The 23-year-old Washington State native, popularly known as the Genius CEO, never intended his personal tale to be anchored in a nine-to-five job; but instead, he chose to be guided by e-commerce guru Jeff Bezos’s “regret minimization framework” that later turned him into a multimillionaire within only five years. The framework is essentially a heuristic model that encourages one to project themselves when they’re 80 years old, and make decisions to reduce as many life-long regrets as possible. That has made Oliver’s embarkation point of his Amazon AMZN -0.9% -powered supplements company, The Genius Brand , less intimidating. “It’s always scary to take risks, but I think it’s scarier to wake up one day and realize life has passed you by,” he said. Back in early 2010s when direct-to-consumer (DTC) just started maturing and selling consumer products via social media was still a novelty, Oliver found himself a sweet spot in building a viable business through Amazon, where customer acquisition […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
