After Layoffs And A CEO Swap, Cometeer’s Frozen Coffee Pod Business Is In Hot Water

In December, Cometeer quietly conducted layoffs and installed its chief operating officer as co-CEO. Former employees spoke of dysfunction and high executive turnover as growth has slowed at the most-funded coffee startup ever, where headcount is down nearly 50%. To the outside world, Cometeer was buzzing. Its coffee — roasted by elite partner brands like Counter Culture and Joe Coffee, flash-frozen and shipped in recyclable aluminum pods that needed only to be dropped into hot water to serve — was beloved by tech influencers and venture capitalists alike. When Cometeer announced $35 million in funding from name-brand investors in October 2021, taking its total raised to $100 million, the startup became the highest-funded coffee startup ever. “We’re hiring folks from Apple, Tesla, Palantir and Wayfair,” founder Matthew Roberts told Forbes then. “We are talking about real tech companies, real tech employees coming into the coffee industry because they see the opportunity to change an industry that’s really been stuck in its old ways.” But behind the scenes, it’s Cometeer that’s been stuck in a cycle of layoffs, executive departures and dysfunction that has contributed to slowed growth and a doubtful future. June and December layoffs, never publicly acknowledged, each […]

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