R_Type/iStock via Getty Images A Wonderful Business What makes a visionary company? Jim Collins and Jerry Porras answer this question in the renowned business book Built to Last: Successful Habits of Visionary Companies. First, an intense core ideology that extends far past ‘maximizing profitability’. In the recent annual report, Adobe (NASDAQ: ADBE ) described their business in such a way: "We deliver tools and services to empower individuals to create, collaborate and express their vision, transform businesses with compelling, personalized experiences in streamlined workflows and connect communities with new levels of collaboration." Another crucial component is ‘Big Hairy Audacious Goals’, something Adobe also meets: "[on the Digital Media segment] Our goal for our Digital Media business is to be the leading platform for creativity and digital document solutions, where we offer a range of products and services…to design and deliver content seamlessly." " [on the Digital Experience segment] Our goal is to be a leading provider of cloud-based solutions for delivering digital experiences and enabling digital transformation." Clear, concise, and simple; but not easy. Naturally, it’s unwise to make investment decisions based exclusively on what management believes their opportunities are. However, Adobe has a proven record of navigating the […]
Adobe: Embracing AI In Digital Design
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