As digital disruption continues to reinvent publishing’s future, media companies need to make good use of its two greatest strengths – its powerful brands and the calibre of the people who work in the industry. This was the message from Lucy Küng, Senior Visiting Research Fellow, Reuters Institute , as she delivered her keynote speech as this year’s Professional Publishers Association (PPA) Festival in London . Lucy Küng, Strategic Advisor, Board Member, Author, Speaker “We are basically having our strategic agendas shaped by some of the largest players on the planet (like Amazon Prime and Apple) who are not really primarily very interested in the media industry, they’re interested in what media content can do for them,” she said, highlighting the core shifts leaders need to implement inside their organisations to master ongoing digital transformation. “What that means is it’s really important that the strategic cards we have in our hands, we play very, very cleverly. And I would argue, there are two big cards the media industry have: the strength of the brands – this kind of visceral relationship between great media brands and their consumers – and also the calibre of the people in the media industry. […]
A guide to digital transformation: Lucy Küng talks about models for managing organisational change
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