Leaning into human-led connections that are reframed around more personalized experiences that begin and end with empathy, are most critical for marketers today as the pace of digital transformation only continues to accelerate. The post-pandemic world is still experiencing many shifts in consumer behavior and the jury is still out on which will remain permanent versus temporary. Winning brands are quickly emerging as those who have the ability to adapt in real-time to meet customers where they are at, all via a marketing formula that marries the best of science and humanity. A Conversation With IHG’s Claire Bennett On 1:1 Customer-Centricity + Prioritizing Human Connections Billee Howard For my latest column, I wanted to speak to someone who could offer a unique perspective on the nuanced shifts that brands must make around customer experience if they are to achieve true loyalty and engagement. I had the pleasure of speaking with Claire Bennett, Global Chief Commercial Officer of IHG Hotels and Resorts. Claire is a marketing industry veteran with years of experience driving transformation, consumer engagement and growth at leading brands such as American Express and Dell. Following is a recap of our conversation: Billee Howard: Tell me about your […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
