Leading business development author and a Senior Partner of Gozdecki, Del Giudice, Americus, Farkas & Brocato LLP HitItOffTheBook.com . getty The pursuit of new clients and customers is oftentimes difficult, if not downright arduous. Sales and business development professionals are well advised to keep two terms top of mind: efficiency and focus. Inefficiently managing referral sources makes the quest to generate new business even harder. Allocating your valuable energy, attention and focus on people who do not provide material value to your business generation efforts is a regrettable waste of personal and professional resources. It is imperative to have a common sense and workable solution to keep your sales and business development efforts—as they relate to your referral sources—efficient and properly focused. One method that can provide such a solution is what I refer to as Coordinate Relationship Analysis (CRA). CRA is based on the use of a simple x and y coordinate graph through which you can visualize the relative materiality of the value that you bring to the business relationship (e.g., ways you help the other person grow his or her business) as well as what the other person brings to it (e.g., ways that person helps […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
