Poundland has launched a rewards app, Poundland Perks, as part of a £20m investment as it looks to better understand customers. It comes a year after the retailer launched its first transactional website. The app is being launched after a successful trial carried out in the Isle of Wight, Northern Ireland and Scotland, which saw 500,000 sign-ups. Tom Hill, director of digital at Poundland, tells Marketing Week this is a “big moment from a digital transformation perspective”. “This is part of a significant investment in our digital ecosystem, and we’re doing this because we want to help our customers save more,” he says.
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