Alice Benham realized restricting her revenue would improve the profits of her small business. Alice Benham’s digital-marketing business took off in 2020 after she launched an online course. But her profits suffered after she paid higher taxes and employed more staff to maintain revenue. Benham shared how she reorganized her finances to take home more money while working fewer hours. Sign up for our weekday newsletter, packed with original analysis, news, and trends — delivered right to your inbox. Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy . Alice Benham, a marketing consultant, realized she needed to take an unconventional measure to rake in higher profits: reduce her revenue. Earlier in the pandemic, Benham said she invested "every hour" into her marketing-and-strategy business, which she started in 2016 at just 17 years old. Benham told Insider she launched her first online course in September 2020 and made £15,000, or about $18,400, on the first day, which was double […]
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