By unifying its brands under a master brand and integrating advanced technologies, Minor Hotels aims to strengthen its identity, improve operational efficiencies, and deliver consistent, high-quality experiences to guests worldwide. By Orit Naomi, HTN staff writer – 3.29.2025 Minor Hotels , a Bangkok-based global hospitality group, has embarked on a comprehensive rebranding initiative aimed at unifying its diverse portfolio under a single master brand. This strategic move seeks to enhance guest experiences, streamline digital interactions, and solidify the company’s position in the global market. The rebranding effort consolidates Minor Hotels’ eight distinct brands—Anantara, Avani, Elewana Collection, NH Hotels, NH Collection, nhow, Oaks, and Tivoli—under the overarching Minor Hotels identity. Each brand retains its unique character and dedicated website while benefiting from the collective strength and recognition of the parent brand. To assist guests in navigating the diverse offerings, the portfolio has been organized into three categories: Luxury, Premium, and Select. A key component of this rebranding is the introduction of a new visual identity. The redesigned logo features an arrowhead within the letter ‘M,’ symbolizing direction and exploration, reflecting Minor Hotels’ commitment to guiding guests toward enriching experiences. This updated visual theme extends across a refreshed color palette, typography, […]
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