This partnership potentially underscores a shared commitment to fostering innovation and empowering SMEs with the technology needed to thrive in an increasingly digital economy. Zoho has partnered with Loita Business to accelerate digital transformation for small and medium-sized enterprises (SMEs) in Zimbabwe, Zambia, and South Africa. The collaboration can potentially help to equip businesses with advanced digital tools, enhancing efficiency and competitiveness. Zoho, a global technology leader with over 100 million users, provides a diverse suite of software solutions tailored to sales, marketing, finance, and recruitment. Loita Business, part of the Mauritius-based Loita Group, brings decades of financial expertise and a strong pan-African presence to the initiative. This partnership potentially underscores a shared commitment to fostering innovation and empowering SMEs with the technology needed to thrive in an increasingly digital economy.