Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. L-R: Rathish Rao; Alok Kumar; Pradeep Kumar; Shrabona Ghosh Digital transformation is no longer a choice, it’s an imperative. Across industries, companies are harnessing technology to streamline operations as well as enhance customer experiences and drive innovation at a rapid scale. Organizations that successfully navigate this shift stand to gain enhanced customer engagement, operational efficiency, and long-term sustainability. Pradeep Kumar, vice president of strategy at Broadridge, emphasises that digital transformation is an ongoing process rather than a one-time initiative. "For us, digital transformation means pushing the envelope day in, day out. There is nothing like ‘done’ for us. It’s an ongoing journey," he stated, underscoring the necessity for businesses to evolve continuously. Alok Kumar, vice president of information technology at Tata Teleservices Ltd framed digital transformation within four critical pillars: understanding the customer, improving efficiency, reducing time-to-market, and leveraging data for decision-making. "If we want to remain relevant in the market, we have to solve problems within days or weeks, not months or years," he asserted. Rathish Rao, asia industry process consulting director at Dassault Systèmes, introduced the concept of virtualization […]
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