Heineken has announced the launch of its first Global Generative AI (GenAI) Lab in Singapore. Ronald den Elzen, Chief Digital and Technology Officer at Heineken , says: "We aim to be the world’s best connected brewer. GenAI will play an increasingly important role in understanding consumer needs, enhancing customer engagement, and improving productivity throughout the company.” “The establishment of the Global GenAI Lab marks a significant milestone in our digital transformation journey, highlighting our strategic focus on advanced GenAI technologies as essential drivers for growth, efficiency, and innovation.” Kenneth Choo, Managing Director, APAC, says: “We are pleased to announce our Global GenAI Lab in partnership with AI Singapore. This Lab will serve as a global centre of expertise, driving AI innovation at a local level while enhancing our operations on a global scale.” “By taking this significant step, we are strategically positioning ourselves for a resilient and thriving future, reaffirming our commitment to Singapore and the Asia Pacific region. By harnessing Singapore’s exceptional AI ecosystem, skilled talent and supportive government policies, we are excited to drive the development of innovative solutions that will transform the beverage industry for years to come." The Lab will lead the development of scalable […]
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