Story image Hyland has unveiled a new brand strategy focusing on AI-driven automation, cloud-native enterprise content intelligence, and enhanced user experiences. The company’s Chief Marketing Officer, Becca Toth, commented on the transition: "As a billion-dollar business driving market evolution, Hyland is committed to helping organisations unlock their greatest sources of critical intelligence, inspiring innovations that fundamentally redefine how they operate and deliver value. With the exponential growth of unstructured data and rapid AI adoption, our new brand reflects this evolution — offering AI-powered content, process and application intelligence solutions that drive automation, unlock insights and fuel innovation for our customers." Amy Machado, IDC Senior Research Manager, Enterprise Content and Knowledge Management Strategies, noted the significance of Hyland’s move: "As enterprises navigate the complexities of modernising their content ecosystems, innovative solutions that seamlessly integrate with existing IT infrastructure and unlock new efficiencies through intelligent automation are essential. IDC believes that addressing market needs and empowering organisations with AI-driven, dynamic content solutions that fuel innovation and operational transformation are critical to meeting these needs." The key components of Hyland’s brand evolution include AI-enhanced content management, cloud-first innovation, federated content unification, and a user-centric experience. These elements are designed to enable companies […]