They also cited the need to balance digital and physical retail. Retailers in the Philippines are embracing digital transformation and AI integration to stay competitive and meet evolving consumer demands. This trend was highlighted at the Retail Asia Summit – Philippines 2025, where industry leaders convened to discuss strategies for retail resilience in an increasingly digital landscape. The summit opened with Agaton Teodoro Uvero, assistant secretary of the Department of Trade and Industry (DTI) Fair Trade Group, who spoke on the role of e-commerce in driving retail growth in the country. He underscored how digital platforms are expanding opportunities for businesses to reach new markets and consumers. Lance Katigbak, principal at Boston Consulting Group, followed with a keynote presentation highlighting the impact of digital experiences, the growing importance of sustainability, and how retailers are adapting to evolving consumer expectations. Steven Tan, president of SM Supermalls, shared insights on how artificial intelligence and experiential retail are changing the shopping journey for Filipino consumers. “As we embrace the future, we are driven by the three key forces shaping the industry, [namely] unleashing the power of tech innovation, harnessing AI driven retail and leading the digital revolution.” Join Retail Asia community Your […]