International consulting firm Elixirr has announced a new partnership with British Cycling. The alliance will see the advisory firm help improve the organisation’s digital and data ecosystem until 2030. Stephen Newton, Founder and Chief Executive Officer of Elixirr, said, “We are proud to be working with British Cycling who represent such an iconic sport and whose purpose is to bring the joy of cycling to everyone. We look forward to bringing our wide-ranging expertise across technology, data and analytics to give a new experience to every cycling fan in the UK. AI and machine learning will create unparalleled ways for how the sport engages with its audiences and we will support British Cycling to be at the forefront of this revolution.” British Cycling is the main national governing body for cycle sport in Great Britain. It represents Britain at the world body, the Union Cycliste Internationale and selects national teams, including the Great Britain Cycling Team for races in Britain and abroad. The five-year partnership with Elixirr comes as part of British Cycling’s wider Programme of Change, and will serve as official digital transformation partner to the organisation. Helping it to elevate its connection with clubs to communities, Elixir […]