Home » New Appointment » WTTC Unveils Together in Travel Led by Andrea Grisdale to Transform Global SMEs With Sustainability, Digital Innovation, and Market Expansion Tuesday, March 11, 2025 Wttc – travel and tour world The World Travel & Tourism Council (WTTC) has unveiled a game-changing initiative, Together in Travel , with Andrea Grisdale, Founder and CEO of IC Bellagio, serving as Vice Chair. With the backing of thirteen distinguished industry leaders, this groundbreaking initiative aims to reshape the role of small and medium enterprises (SMEs) within the global travel industry. A Strategic Move to Strengthen SMEs in Travel and Tourism In an era where tourism recovery is dictated by innovation and resilience, Together in Travel emerges as a beacon of hope for SMEs. WTTC’s initiative prioritizes key industry challenges such as market accessibility, technological advancement, and sustainability. With SMEs accounting for 80% of global travel businesses, this initiative provides vital resources to ensure long-term growth and success. Key benefits for SMEs include: Access to global markets and investment channels Specialized training programs to boost expertise Digital transformation tools for streamlined operations Sustainability frameworks to future-proof businesses According to Julia Simpson, WTTC President & CEO, “Small businesses are the […]
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