Mobily: Pioneering innovation for a digital future

This article was originally published in the Brand Finance Telecoms 150 2025 report Mobily has solidified its position as the fastest-growing telecommunications brand in the Middle East over the past five years, achieving a +140% increase in brand value over the last 5 years (26% increase year on year) to USD2.7 billion. Mobily is committed to driving innovation through strategic investments in 5G, AI, IoT, and cloud computing, strengthening its leadership in Saudi Arabia’s digital landscape. The brand’s recent USD905 million investments in data centres and submarine cables have further strengthened its position in mobile connectivity and enterprise solutions. As Mobily embraces sustainability and digital transformation, it remains a key enabler of Vision 2030, ensuring resilient, secure, and future-ready services for businesses and individuals alike. Nora Al Shiha SVP of Corporate Brand & Communications at Mobily, shares insights into the brand’s growth journey in a new spotlight. Interview with Nora Al Shiha Nora Al Shiha SVP Corporate Brand & Communications, Mobily In what ways has Mobily evolved its technology to align with emerging trends, and how has this affected their market position? At Mobily, we continuously focus on advancing cutting-edge technology to not only meet the evolving needs of […]

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