The momentum for enterprise investment in emerging technologies remains robust with nearly half (47 per cent) of businesses investing in generative artificial intelligence (GenAI), compared with 43 per cent in 2024. Forty-three per cent of survey respondents are investing in internet of things (IoT) and 33 per cent is investing in 5G technology, reflecting an upward trend from 39 per cent and 27 per cent respectively in 2024. The latest EY Reimagining Industry Futures study emphasises the need for Information and Communications Technology (ICT) suppliers to adapt their strategies to effectively support businesses in achieving successful digital transformation. At the same time, decision-making inside enterprises is diffusing more widely across the C-suite, with 49 per cent of CEO respondents now involved in emerging technology strategy, including choice of suppliers. The EY study finds that organisations where the CEO is a key decision-maker are further along the investment curve. Over half (51 per cent) of responding businesses with CEOs involved in new technology decisions are investing in GenAI, compared with 44 per cent of organisations where the CEO is less involved. Businesses are struggling to convert technology trials into live deployments Despite the encouraging upward trend in investment in emerging […]
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