This article was originally published in the Brand Finance South Africa 100 2025 report Checkers’ brand value has risen 23% to R23.5 billion, making it the fifth most valuable South African brand. It has also become the strongest South African brand, with a Brand Strength Index (BSI) score of 97.7 out of 100 and a corresponding AAA+ rating. In an interview with Brand Finance, Checkers outlines its strategy for leveraging technology, data, and key alliances to deliver value and lead the South African retail sector. What defining moments or milestones have shaped and strengthened the Checkers brand? How has your company adapted to emerging trends and technologies, and how has this impacted your brand positioning in the market? In our drive to be Africa’s most profitable omnichannel retailer, we are constantly exploring ways to serve our customers better – online and in-store – to create a seamless customer experience. Omnichannel customers are more valuable as they typically spend 2.5x more than traditional in-store customers on average, so a combination of in-store shopping as well as quick and convenient on-demand delivery is key to meeting the changing needs of our customers. The world-class in-store experience Based on our increasingly sophisticated […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
