A deep dive into the Digital Factory, Givaudan’s digital transformation unit Last September, Givaudan inaugurated its new Digital Factory in the Saint-Lazare district of Paris. The new site is split into two floors. One floor is dedicated to digital projects while the other is dedicated to the cultural transformation of the group’s employees and new co-creation paths for Givaudan’s customers. Take a guided tour! The Digital and Innovation unit was set up in Switzerland 10 years ago. " Initially, our approach was like a technological treasure hunt: we were looking for innovations in the market and trying to find a way to use them in our business. But a map without a compass can quickly turn exploration into wandering. Our approach is now use-driven : first, we identify the market’s expectations, then we mobilise the technology to meet them in a relevant way, " explains Frédéric Merlin, Manager of the Paris Digital Factory . On the 5th floor: an innovative co-creative customer experience On the 5th floor of the Digital Factory, Givaudan offers its customers five exclusive services, one of which is already creating a buzz: rapid identification workshops for high-potential concepts . These sessions are designed to identify […]
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