The Publicis Sapient brand will be prominently featured across pitch-side LED advertising at the Etihad Stadium. (Credit: Manchester City) Manchester City, the reigning champions of English soccer’s top-flight Premier League, have unveiled a new partnership with Publicis Sapient, the digital consulting company owned by Publicis Groupe. Through the agreement, the company will serve as the club’s official digital business transformation partner. Publicis Sapient will support Manchester City’s ongoing digital transformation strategy and help to enhance its digital ecosystem. Leveraging its fully integrated SPEED – Strategy, Product, Experience, Engineering, and Data & AI – capabilities, Publicis Sapient will work closely with the club to optimize operations and “elevate Manchester City’s digital experience off the pitch.” As part of the deal, the Publicis Sapient brand will be prominently featured across pitch-side LED advertising at the Etihad (men’s) and Joie (women’s) home stadiums and across the club’s social media channels. Roel de Vries, chief operating officer at City Football Group, said: “As a club, we are continuously working to strengthen our digital ecosystem. Through the new partnership, we will benefit from industry-leading software and innovative solutions that further reinforces our position at the forefront of technological advancement in the sport industry.” Nigel […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
