Similar to themes from The Home Depo t’s fourth-quarter earnings reported this week, Lowe’s is investing strategically in its digital and in-store offerings to enhance value and convenience for Pro customers, driving growth amid a challenging macroeconomic landscape. For Lowe’s officials, their priorities comprise elevating online and Pro customer experiences, leveraging the Pro and DIY loyalty programs, and delivering simplified omnichannel services. These efforts resulted in high single-digit growth in the Pro segment and a 9.5% increase in online sales during the fourth quarter, which included a 0.2% rise in comparable store sales — the first positive increase in two years. Pro Customer Momentum and Loyalty Programs “We’re very pleased with our performance in a very difficult home improvement macro environment,” Lowe’s Chairman, President and CEO Marvin R. Ellison said Wednesday (Feb. 26) during the company’s fourth-quarter earnings call . “We’re still seeing a cautious consumer, leading to continued near-term pressure on DIY spending, particularly on bigger ticket projects. We’re gaining momentum with our Pro customer and offer a best-in-class digital experience.” Ellison noted the company recently updated its MVPs Pro Rewards & Partnership Program to become MyLowe’s Pro Rewards, a free program designed to save small- to mid-sized […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
