Editor’s note: In the fast-paced world of B2B ecommerce, purchasing managers and their teams have ambitious goals. They seek a seamless, digitally driven omnichannel experience — a challenging feat for many manufacturers and distributors. But Parts Town, a leading distributor of foodservice equipment parts, has cracked the code. The company supplies components for commercial cooking, refrigeration, ice, and beverage systems. And it generates approximately $2 billion in ecommerce revenue — about 70% of its total sales. Miron Washington, chief digital officer, Parts Town Digital Commerce 360 B2B recently spoke with Parts Town’s chief digital officer, Miron Washington, chief information officer, Jamie Head, and senior vice president of ecommerce, Paul Hancox. The discussion explored how ecommerce remains a key growth driver for Parts Town. It also discusses what it takes to successfully navigate digital transformation. In part two of our Q&A series, we delve into how Parts Town prioritizes digital transformation through initiatives such as improving supply chain visibility and enhancing product data management. The following is the second of a two-part Q&A with Parts Town executives about ecommerce and digital transformation. Favorite
Click here to view original web page at www.digitalcommerce360.com
