Cloud adoption and streaming technology investments lead broadcast industry priorities, while concerns about artificial intelligence and workflow challenges persist, according to NewscastStudio’s annual industry survey. The survey gathered responses from 312 broadcast and media professionals. Among respondents, 30% make final purchasing decisions, while 52% contribute to product research and specifications. Sixty-seven percent identify as long-term NewscastStudio readers, having followed the publication for over a year. Digital transformation progress Sixty percent of broadcast professionals report implementing cloud production tools, though implementation challenges remain. Cost emerged as the primary barrier, cited by 33% of respondents, followed by workflow complexity (25%), security concerns (17%), lack of technical expertise (15%) and uncertain return on investment (9%). Two-thirds of organizations report investing in streaming, FAST or OTT delivery tools, highlighting the industry’s continued shift toward digital distribution. “A big question for my newsroom is how to translate what we make for TV to third-party, online platforms. The workflows for this are slow and clunky… just to get one broadcast segment published online,” a survey respondent noted. Industry innovation and adaptation Sixty percent of respondents agree the industry is adapting to technological change, while 44% believe the broadcast industry is innovating in coverage. Regarding workflow […]
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