photo of an iphone showing a melting pot tiktok ad Ongoing investments in advanced data segmentation and marketing technology give franchisees with the fondue franchise a competitive edge in the modern restaurant industry. 1851 Franchise Contributor SPONSORED In the consistently evolving and increasingly competitive restaurant industry, delivering even the best guest experience is no longer the only demand an owner or operator must pay attention to. As digital media has become a more prevalent part of the public’s daily experience, success increasingly depends on a brand’s ability to leverage digital technology and data-driven insights. However, with consumers’ media consumption becoming more fragmented and personalized than ever, restaurant companies must evolve beyond traditional marketing approaches to reach their audiences effectively. Melting Pot has positioned itself at the forefront of this digital transformation, making significant investments in technology and digital platforms. This includes bringing on Heather May as director of digital last year, demonstrating its commitment to data-driven innovation in the restaurant industry. "Media, in general, has moved away from a model where the publishers are driving the narrative," May said. "People are self-selecting their media. Rather than publishing information blindly and hoping it’s delivered to the right person, we’re following […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
