Businesses across the continent are pouring millions into digital tools, platforms, and systems. Yet, the results remain underwhelming. Why? Because technology isn’t the solution. Without the right leadership, your shiny new systems are simply expensive distractions. Why your tech investment isn’t paying off: The digital transformation myth Dentsu BX SSA is here to cut through the noise. Launched across 11 African markets and part of the global BX team, their growth transformation initiative is led by Johan Walters, SSA business transformation strategy lead, and Wendy Case, SSA business transformation capability lead – the most experienced transformation duo in Africa. With decades of experience, they’ve delivered real change, not just talked about it. If you think transformation is just about adding a new platform or tool, think again. It’s about aligning your people with the technology and ensuring they fully adopt it. True transformation happens when people collaborate to achieve outcomes, they once thought impossible. Johan and Wendy have been at the forefront of transformation across Africa, leading digital and customer interaction journeys for major brands in banking, insurance, telecommunications, and retail. They’ve also partnered with global giants like Google and Meta. Now, as part of dentsu SSA, their focus […]
Click here to view original web page at www.bizcommunity.com
