The present monetization of first-party data generates extraordinary returns for companies. Content SAS 360 Match: Digital Transformation in the Advertising Ecosystem Advertising Revolution: Monetization and Personalization at the Highest Level SAS® 360 Match excels in three key areas: SAS 360 Match: Digital Transformation in the Advertising Ecosystem A new era for banks, telecommunications, and retail thanks to SAS 360 Match and its strategic allies. Digital transformation has reached a new milestone with SAS® 360 Match , an innovative platform that enables companies from various sectors to create and manage their own advertising ecosystems. This technology is revolutionizing the way banks, telecommunications companies, and retailers leverage their data to generate new revenue streams. Fernanda Benhami, Head of Martech & CI at SAS Latin America “The ability to establish proprietary advertising networks using first-party data represents an unprecedented opportunity,” explains Fernanda Benhami, Head of Martech & CI at SAS Latin America. “Leading companies like iTV, REA Group, Mafra, TV Nova, and prominent British financial institutions are already reaping the benefits of this technology.” Raúl Falquez, Regional Lead Americas of Digital Alchemy Digital Alchemy, in collaboration with Marketerops, leads the commercialization, implementation, and comprehensive management of this solution in Latin America. Raúl […]
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