b2b payments, sales, digital transformation The digitization of the B2B landscape is looking like an increasingly inevitable one. But in the near-term, the success of operational modernizations, including key B2B payment processes, could hinge on more than just technology — it may require a cultural change across all levels of the organization. Sales teams, by virtue of their direct engagement with customers, are playing an outsized role in driving this change. They are not just the face of the company; they are the link between customers’ needs and the digital innovations that can meet them. In a testament to the importance and strategic role of the sales function, news broke last week that Michael Grimes , the head of global technology investment banking at Morgan Stanley , is raising tens of millions of dollars to fund a new academic center at U.C. Berkeley. The center will be dedicated to teaching sales to undergraduates in order to fill the next-generation needs of technology firms, according to a report from The Information. In many organizations, salespeople have historically been seen as the drivers of revenue. But today, they have taken on the additional role of digital change agents. Their ability to […]
Digitizing the B2B Payments Landscape Starts With … Sales?
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