You can order almost anything online, so why should booze be any different? That’s the $285 billion question Drinks is keen on answering, Barry Collier, the company’s co-founder and head of R&D, said during a discussion for the PYMNTS series “ When Chatbots Go Shopping: How GenAI Is Shaking Up the Retail Status Quo .” Two key challenges to solve when operating across the U.S. alcohol market are streamlining fragmented liquor regulations and driving personalization as a competitive moat, he said. Enter artificial intelligence . Drink has been using AI for nearly a decade, a journey that began with a patent in 2016 for a wine label affinity system. The system was designed to understand why consumers choose certain wines, a decision often influenced by the label rather than the contents of the bottle. “Upwards of 85% of the purchase decision for wine is based on the label,” Collier said. Recognizing this, Drinks employed computer vision and machine learning to analyze label features such as colors, fonts and imagery, determining how these elements might resonate with consumers. This approach mirrors strategies seen in other industries. Collier pointed to Netflix , which tailors its thumbnails based on user preferences. “If […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
