Article by Fernando Florez , Chief Revenue Officer at Making Sense Today, more mid-sized companies are embracing digital transformation to improve efficiency, productivity, and customer experiences. A recent Deloitte survey of tech leaders in mid-market enterprises revealed that over half identified “efficiency” and “productivity” as their primary goals, with 34% also prioritizing “innovation” and “growth.” Key technologies driving this shift include cloud computing and AI tools designed to streamline operations and scale businesses effectively. The potential of these technologies is enormous. PwC data shows that 60% of senior executives believe digital transformation is essential for growth, while according to a study conducted by the Digital Marketing Institute , one in three companies view it as a matter of survival. However, digital transformation is not without challenges, companies must carefully navigate obstacles such as outdated systems, insufficient data quality, and unclear ROI strategies. Let’s dive into these challenges and how successful companies overcome them. Key Challenges in Digital Transformation The Importance of High-Quality Data AI tools are only as effective as the data they analyze. High-quality, diverse, and unbiased data is critical to achieving meaningful insights and operational improvements. Yet, many companies adopt a reactive approach, layering AI onto outdated […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
