The Interview Business strategy 30 December 2024 • by Stéphane J. G. Girod in The Interview At Swarovski, CEO Alexis Nasard’s leadership is a master class in how to establish brand attractiveness and provide clarity. He has maintained Swarovski’s relevance, freshness, and solid position as a contemporary luxury… Chief Executive Officer Alexis Nasard’s leadership at Swarovski is a masterclass in how to bring clarity and build brand desirability. By structuring product categories to occupy empty spaces in the market, doubling down on the added value of color and glamour, and reimagining customer experiences, he has kept Swarovski fresh, relevant, and firmly positioned as a modern luxury brand. Alexis Nasard is no stranger to leadership. With over 30 years at industry giants like Procter & Gamble, HEINEKEN, Bata, and Kantar, he brought a wealth of experience to Swarovski. In just two years, he has steered the brand to a remarkable turnaround in 2023, outpacing the jewelry market and defying the luxury slowdown. “For the last three years, we have been significantly outgrowing the jewelry market,” said Nasard – and it shows. Nasard led Swarovski back to profitability, reporting €1.83bn ($1.92bn) in 2023 revenues with growth across all business lines. Under […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
